Just about every online business in operation nowadays knows the importance of good SERP website rankings. After all, traffic from organic search engine results pages is often very easy to covert. With that in mind, here are some top SEO Fort Lauderdale tips for increasing SERP rankings in 2019 for competitive keywords:
Secure Your Website
If your website is not currently using the HTTPS SSL protocol, you could be committing metaphorical SEO suicide. Google has been penalizing websites in SERP rankings for not using the HTTPS protocol since 2010, but they really upped their game last year. Almost every web host, even the budget ones, support encrypted data connections. Don’t get left behind.
Continue To Invest In High-Quality Content
Not only does all the content on your website need to be of high quality, but you also need to ensure content linking to your site is of high quality. When it comes to assessing the quality of content, Google’s criteria is still not known for sure, but many experiments have shown that high-quality content means content that is easy-to-read, highly sharable, accurate, unique, up-to-date, informative and entertaining. Plagiarism is still a significant negative factor, but readability and informativeness are just as important.
Invest In A Good Web Host
Site speed and uptime are key SERP ranking factors. If you are using a cheap web hosting service provider, it might be worthwhile upgrading. You also might need to think about optimizing your website design to facilitate faster loading times for visitors using limited data internet connections. That said, internet infrastructure around the globe is improving at a fantastic rate, and web surfers now expect an immersive, interactive experience when visiting websites. Getting the balance between user experience and data usage can be tough. Don’t be afraid to experiment.
Voice Search Could Be The Future
Optimizing for longtail and question-based keywords is inevitably going to be important going forward. Voice search stats are increasing exponentially, so make sure your website’s SEO strategy is in a position to capitalize on the upswing.
Backlinks Are Still Everything
Whatever anyone says, quality backlinks from trusted sources still have the potential to make or break a website’s SERP rankings. This means you need to continue to invest in quality backlinks. Of course, it’s often not easy to acquire quality backlink opportunities, but don’t give up. If you need help reaching out to blogs that allow guest post submissions, consider consulting with a professional SEO Fort Lauderdale agency.